The age-old puzzle of how to improve your brand has a simpler answer than you might expect. Most agents are all selling the same thing. While you may do it slightly differently, there isn’t much of a distinction between your services to the general public.
So, what makes them pick you over another candidate?
The decision-making process is influenced by a variety of aspects, but one of the most important is branding.
Your brand undoubtedly already has a message, a visual, and a personality, but developing brand authority is where many brands fall short. When people see your brand, if you’re seen as an industry expert, they’re more inclined to trust your services, which means they’ll be more likely to employ them.
This authority comes from giving useful information to your audience. You gain authority and establish yourself as an industry leader by becoming a resource for individuals rather than just an estate agent.
Here are 5 tips to help you improve your brand and establish yourself as an industry leader:
1) Create educational content
The greatest method to demonstrate your experience is to publish content online. Articles, infographics, videos, and imagery are all examples of material you might use to communicate your message.
All you have to do is present your audience with insights into your field and local area through engaging, educational, and useful content that answers questions they didn’t even know to ask.
People will be more likely to visit your website and use your services as a result of this type of content since they will believe you know what you’re talking about.
2) Distribute newsletters
You must get your message and information in front of the eyes of your target audience. A newsletter is a fantastic way to get your word out there. Why waste that data when you can use it to earn more brand authority and raise your brand awareness? You’ll already have a large database of email addresses from old and new clients.
By sending out a weekly or monthly newsletter to inform your subscribers about what’s going on in your company, industry, and community, you’ll keep your brand fresh in their minds while showcasing your knowledge by sharing the great content you’re producing.
READ MORE: How To Pitch Your Business
3) Improve your brand with social media posts
Increase brand awareness by using social media. Again, using social media to get your message and material in front of your target audience can be beneficial. These platforms can also assist you in establishing a community of committed followers who will help you spread your message, grow your reach, and strengthen your brand’s authority. Learn how to create better social media posts.
4) Display testimonials
Although a firm can claim whatever they want about themselves, your audience is unlikely to believe them.
What other people have to say about you is more likely to be believed. Genuine testimonials can help improve your brand’s authority in this situation. To boost authenticity, include evaluations from well-known review services like Google My Business on your website.
People are interested in hearing what your current customers have to say about you, as well as how you overcame obstacles and exceeded expectations. Even if you receive a poor review, how you respond reveals a lot about yourself.
5) Provide a fantastic customer experience
This is, of course, a given that will benefit not only your brand but pretty much everything else as well! Your clients will take you more seriously as a professional if your website’s user experience is simple and seamless.
Your brand will benefit if your website is aesthetically beautiful, quick to navigate, offers the visitor everything they want, and is generally simple to use.
It’s not enough to appear nice; your brand must have credibility in order to attract new clients, so don’t disregard it.