Google’s Data Usage Proves Troublesome

Google’s data usage proves troublesome. Regarding the way it gathers and uses personally identifiable information, Google is being sued in Texas.

Ken Paxton, the attorney general of Texas, has filed a lawsuit against the firm. He alleges that it failed to fully get users’ consent. Consent is needed for the collection and use of their voice and facial data within the state.

He claims that Google has repeatedly violated the state’s biometric data rules since 2015 through these measures.

Google’s data usage proves troublesome: services from Google and data privacy

According to Paxton, the firm gathers data for its artificial intelligence (AI) algorithms through the use of Google Photos, Google Assistant, and the Nest product line.

Naturally, Google claims Paxton is completely mistaken.

In yet another breathless lawsuit, AG Paxton is misrepresenting Google’s goods, according to Google spokesperson José Castaeda.

For instance, Google Photos enables you to organize photos of people by grouping similar faces. Making it simple to locate old shots. We don’t utilize the images or videos in Google Photos for advertising reasons. Although, of course, this is just visible to you and you can easily turn it off if you like.

The same is true for Nest Hub Max’s Voice Match and Face Match functions. This by default is off but allows users to choose whether to allow Google Assistant to identify their voice or face in order to display information. In court, we’ll correct the record.

You might not be too far off if you think that Google sounds a little tired of Paxton. Google has been pursued by Paxton multiple times.

A “coalition of states” led by the Texas attorney general is suing Google for antitrust violations. This is on the grounds that the company illegally monopolized the market for internet advertising technologies.

Paxton’s allegation that Facebook and Google conspired to cut a contract on online advertising however was dismissed from a court in September 2022. This was on the basis that each company solely looked out for itself.

However, the antitrust coalition case was permitted to proceed by the same judgment. So it is highly feasible that this most recent data privacy case will also stand.