1. Use engaging titles
YouTube marketing is mostly about presentation. Go figure.
Titles make or break your channel. Ask yourself this question: are you presenting your content in a “must-see” manner or “meh?”
The key to making banger titles is piquing your audience’s interest without resorting to clickbait. People want content that is entertaining, and they also want to know what your video is about from the get-go.
You can take a leaf out of the playbooks of YouTube big names like BuzzFeed and WhatCulture. Their videos often use listicles, question-based titles, or hyperboles (“insane,” “…of all time”) to garner views.
Athlean X’s fitness videos are also a good example. The channel’s content sneaks in relevant keywords in its titles while also seeming conversational.
“Best-of” lists and “how-to” titles are another safe bet, too. Some click-worthy titles here from the Disney Food Blog:
In summary, you should spend time thinking over engaging titles instead of sticking with the first idea that comes to mind.
2. Optimize videos for visibility
Here’s something for you to think about: YouTube videos show up in 70% of the top 100 Google search results.
I mean, see for yourself. Any particular product or “how-to” query on Google will return something from YouTube.
As a matter of fact, YouTube results sometimes pop up before traditional blog posts or websites.
Heed this: YouTube is the second-largest search engine in the world in and of itself. People search for products and need problems solved through Google and they just as frequently do the same on YouTube.
Think of your videos like any other content that needs keywords, tags, and so on. Like with SEO for your website, don’t keyword random things. Use keywords when it makes sense not just for the sake of having and using them.
3. Understand what your target audience wants
Like with any type of content, you want to make sure it’s in line with what your target audience wants. Be it writing a blog post or creating a video, start by knowing your audience and what type of content they want from you.
If you’re just starting your YouTube channel, look at your competitors or other video creators in that industry. Look at what videos have the most views and engagement. This will give you an idea of what topics your chosen audience wants to learn about and what type of videos they enjoy most.
Another solution is to make use of YouTube metrics to guide and direct you as you promote your channel. There is a wealth of resources out there that perfectly explain and teach you how to use YouTube metrics to boost your channel’s growth.